Investor Center

Introduction

GIDDY UP Energy Products, Inc. is one of the world’s first Black owned and operated health energy Food and Beverage companies. Our corporate headquarters are located in Beverly Hills, CA with a future regional marketing and sales office being developed in Atlanta, GA.

Traction

Veteran/MBE Certified distribution partner positioned to sell directly to all branches of the US military, with strong interest already indicated by the Army & Air Force Exchange Service (AAFES) which has 3,100+ retail locations.
Verbal commitments for national distribution agreements from America’s largest retail chains, including: 7-Eleven, Walgreens, Costco, Sam’s Club, Kroger, Target, & Walmart.
International distribution agreements in place with the largest Food and Beverage distributors in the Middle East and Africa.

Distribution Partners

Our Products

GIDDY UP Energy Drinks

Available in 16 ounce and 8.4 ounce options made with all natural fruit and vegetable juices and our proprietary mix of power packed ingredients sought by elite performance athletes, including:

Ginseng
Guarana
Taurine
Complex B Vitamins (B3, B5, B6, and B12)
Vitamin C
Caffeine

Hand Selected Flavors

GIDDY UP Energy Drinks are packed with natural power and loaded with the most delicious flavors on earth! We tested hundreds of options with various focus groups to discover winning tastes. The result: exciting flavor pairings that will have the mind, body, and tastebuds craving more!

Cherry Pear

Apple Berry

Orange Pineapple

Strawberry Kiwi

Peach Mango

Blueberry Lemonade

Sugar-Free Options

Sugar Free
Cherry Pear

Sugar Free
Apple Berry

Sugar Free
Orange Pineapple

Sugar Free
Strawberry Kiwi

Sugar Free
Peach Mango

Sugar Free
Blueberry Lemonade

GIDDY UP Energy Bars

56 milligrams bars containing our secret blend of powerful all natural ingredients, including ginseng, guarana, taurine, multivitamin blend, and caffeine.

DELICIOUS FLAVORS:

Mocha Supreme
Lemon Meringue
Chocolate
Peanut Butter
Pomegrante Almond

Upcoming Product Lines

The GIDDY UP roadmap includes an exciting lineup of delicious, power packed Food and Beverage products to satisfy and fuel today’s active lifestyles.

Energy Shots
Energy Mints
Protein Powders
Protein Shots
Energy Mixes
Apparel and Activeware™

The Opportunity

Energy Food and Beverage Market Analysis

$58.5 B

Global energy drinks market annual revenue in 2021 (USD)

$86.1 B

Projected growth of this market by 2024-2025 (USD)

Dominating US share of the global energy drink market.

%

GROWTH POTENTIAL

The global energy bar market is anticipated to grow

18% Annually

for the next 7 years…

Multicultural Appeal

As one of the first Black owned lifestyle brands in this market category, our mission is to deliver quality, social impact, and good values focussed on minority markets that have been historically underserved by energy Food and Beverage brands. Not only are these efforts necessary, we believe doing so presents limitless growth opportunities for GIDDY UP.

Market Facts

Black consumers spend approx. $900 billion a year, and by 2030, that number to grow to around $1.7 trillion.
Research strongly indicates that Black consumers are much more likely to seek out and place emphasis on brands that are trustworthy, have a clear social mission, appeal to their cultural values, and generally have credibility among the Black community.
Compared to other demographics, Black consumers are more heavily weighted in the trendsetter segment. This means buyers who discover new products and services they love are more proactive about sharing them with peers.

Executive Leadership Team

James L. Robinson
President/CEO/Founder

Graduated from El Camino College and UC San Diego
20-year Food & Beverage industry veteran
Co-founded the Hip Hop Beverage Corporation, the producer of Pit Bull Energy Drinks (2000)
Developed global marketing and sales strategy for the Pit Bull product lines, which led to over 50,000+ retail distribution stores

Earnest C. Preacely
Executive Vice President

Attended CSU Long Beach and received Masters of Arts in Management from Claremont Graduate University
Extensive experience in commercial and institutional markets, resale market networks, strategic partnerships with public and private college institutions

Fred Schiemann
Chief Financial Officer (CFO)

Certified Public Accountant (Nevada)
BS Degree in Accounting from the University of Illinois and MS Degree in Taxation from Golden Gate University
Extensive C-level experience in Securities publicly traded corporations
Raised millions of dollars in capital for public traded companies

Bobby Robertson
Vice President of Food Group

17-year nutritional food industry veteran
Well-established global customers and distribution relationships
Production and distribution, marketing, packaging design formulation, pricing, and quality control