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Investor Center


GIDDY UP Energy Products, Inc. is one of the world’s first Black owned and operated health energy Food and Beverage companies. Our corporate headquarters are located in Beverly Hills, CA with a future regional marketing and sales office being developed in Atlanta, GA.

GIDDY UP Locations



  • Veteran/MBE Certified distribution partner positioned to sell directly to all branches of the US military, with strong interest already indicated by the Army & Air Force Exchange Service (AAFES) which has 3,100+ retail locations.
  • Verbal commitments for national distribution agreements from America’s largest retail chains, including: 7-Eleven, Walgreens, Costco, Sam’s Club, Kroger, Target, & Walmart.
  • International distribution agreements  in place with the largest Food and Beverage distributors in the Middle East and Africa. 

Distribution Partners

Our Products

GIDDY UP Energy Drinks

Available in 16 ounce and 8.4 ounce options made with all natural fruit and vegetable juices and our proprietary mix of power packed ingredients sought by elite performance athletes, including:


  • Ginseng
  • Guarana
  • Taurine
  • Complex B Vitamins (B3, B5, B6, and B12)
  • Vitamin C
  • Caffeine

Hand Selected Flavors

GIDDY UP Energy Drinks are packed with natural power and loaded with the most delicious flavors on earth! We tested hundreds of options with various focus groups to discover winning tastes. The result: exciting flavor pairings that will have the mind, body, and tastebuds craving more!

Giddy Up - Cherry Pear

Cherry Pear

Giddy Up - Apple Berry

Apple Berry

Giddy Up - Orange Pineapple

Orange Pineapple

Giddy Up - Strawberry Kiwi

Strawberry Kiwi

Giddy Up - Peach Mango

Peach Mango

Giddy Up - Blueberry Lemonade

Blueberry Lemonade

Sugar-Free Options

GIDDY UP - Sugar Free Cherry Pear

Sugar Free
Cherry Pear

Giddy Up - Apple Berry

Sugar Free
Apple Berry

Giddy Up - Orange Pineapple

Sugar Free
Orange Pineapple

Giddy Up - Strawberry Kiwi

Sugar Free
Strawberry Kiwi

Giddy Up - Peach Mango

Sugar Free
Peach Mango

Giddy Up - Blueberry Lemonade

Sugar Free
Blueberry Lemonade

GIDDY UP Energy Bars

56 milligrams bars containing our secret blend of powerful all natural ingredients, including ginseng, guarana, taurine, multivitamin blend, and caffeine.


  • Mocha Supreme
  • Lemon Meringue
  • Chocolate
  • Peanut Butter
  • Pomegrante Almond
GIDDY UP Power Bars

Upcoming Product Lines

The GIDDY UP roadmap includes an exciting lineup of delicious, power packed Food and Beverage products to satisfy and fuel today’s active lifestyles.


  • Energy Shots
  • Energy Mints
  • Protein Powders
  • Protein Shots
  • Energy Mixes
  • Apparel and Activeware
GIDDY UP Energy Drinks

The Opportunity

Energy Food and Beverage Market Analysis

$58.5 B

Global energy drinks market annual revenue in 2021 (USD)

$86.1 B

Projected growth of this market by 2024-2025 (USD)

Dominating US share of the global energy drink market.



The global energy bar market is anticipated to grow

18% Annually

for the next 7 years…

Multicultural Appeal

As one of the first Black owned lifestyle brands in this market category, our mission is to deliver quality, social impact, and good values focussed on minority markets that have been historically underserved by energy Food and Beverage brands. Not only are these efforts necessary, we believe doing so presents limitless growth opportunities for GIDDY UP.

Market Facts

  • Black consumers spend approx. $900 billion a year, and by 2030, that number to grow to around $1.7 trillion.
  • Research strongly indicates that Black consumers are much more likely to seek out and place emphasis on brands that are trustworthy, have a clear social mission, appeal to their cultural values, and generally have credibility among the Black community. 
  • Compared to other demographics, Black consumers are more heavily weighted in the trendsetter segment. This means buyers who discover new products and services they love are more proactive about sharing them with peers. 

Executive Leadership Team

James L. Robinson

  • Graduated from El Camino College and UC San Diego
  • 20-year Food & Beverage industry veteran
  • Co-founded the Hip Hop Beverage Corporation, the producer of Pit Bull Energy Drinks (2000)
  • Developed global marketing and sales strategy for the Pit Bull product lines, which led to over 50,000+ retail distribution stores

Earnest C. Preacely
Executive Vice President

  • Attended CSU Long Beach and received Masters of Arts in Management from Claremont Graduate University
  • Extensive experience in commercial and institutional markets, resale market networks, strategic partnerships with public and private college institutions

Fred Schiemann
Chief Financial Officer (CFO)

  • Certified Public Accountant (Nevada)
    BS Degree in Accounting from the University of Illinois and MS Degree in Taxation from Golden Gate University
  • Extensive C-level experience in Securities publicly traded corporations
  • Raised millions of dollars in capital for public traded companies

Bobby Robertson
Vice President of Food Group

  • 17-year nutritional food industry veteran
  • Well-established global customers and distribution relationships
  • Production and distribution, marketing, packaging design formulation, pricing, and quality control

GIDDY UP Friends & Brand Ambassadors

GIDDY UP CEO - James Robinson with Dave Chappelle

Dave Chappelle
Stand-up commedian & actor

GIDDY UP CEO - James Robinson with Anthony Hamilton

Anthony Hamilton
Platinum-selling singer, songwriter, & record producer

GIDDY UP CEO - James Robinson with DJ Battle Cat

DJ Battlecat
Hip-hop record producer

GIDDY UP CEO - James Robinson with Patrice Rushing

Patrice Rushen
Legendary R&B singer, songwriter, & jazz pianist

GIDDY UP - Miguel

Platinum-selling R&B artist

GIDDY UP - Anderson Paak

Anderson Paak
Soul Sonic music sensation

GIDDY UP - Al B. Sure

Al B. Sure
R&B legend

GIDDY UP - Nipsey Hustle

Nipsey Hustle
RIP King. The marathon continues…

GIDDY UP - Annie Lennox

Annie Lennox
Scottish singer-songwriter, activist, & philanthropist

GIDDY UP - Amine

American rapper, singer, and songwriter

GIDDY UP Africa Offices

Addis Ababa, Ethiopia

Proudly Sponsored Community Partners

GIDDY UP has proudly sponsored the National Black College Expo

National Black College Expo

GIDDY UP has proudly sponsored the Genesis Women's Shelter and Support

Genesis Women’s Shelter & Support

GIDDY UP has proudly sponsored Local Boys and Girls Clubs of America

Local Boys & Girls Clubs of America